Meta Verified: Instagram Review

Wolves Creative Team
Jan 21, 2024
11 min read

Instagram verification is the process of having Instagram verify your account to confirm your identity. Once verified, a blue badge appears next to your name, indicating that you are the real deal. In this article, we will explore the importance of Instagram verification, how to get verified, the criteria for verification, the verification process, and tips for maintaining your verified status. Here are the key takeaways:

Key Takeaways

Instagram verification confirms your identity and helps users find the real accounts of brands and celebrities.
Verification is now available to regular creators through the Meta Verified program.
Getting verified on Instagram through Meta Verified requires a monthly subscription fee.
The verification process involves submitting a photo of your ID and a selfie video in select regions.
Maintaining your verified status requires engaging with your audience, protecting your account from impersonation, and staying active on Instagram.

What is Instagram Verification and Why is it Important?

Understanding the Purpose of Instagram Verification

Instagram verification is the process of having Instagram vet your account to confirm that you are who you say you are. Once verified, a blue badge appears next to your name on Instagram, which tells everyone that you’re the real deal. The idea behind it is to make it easier for people to find the real accounts of brands and celebrities, and avoid impersonators.

Regular Verification vs Meta Verified

In the past, only ‘notable’ figures—people who are likely to be impersonated—could get verified on Instagram. We’re talking celebrities, popular influencers, and well-known brands. But now, with Meta Verified, the verification process is open to everyone. This means that even if you don’t have a huge following or a famous name, you can still get verified and enjoy the benefits that come with it.

Benefits of Instagram Verification for Individuals

Having a verified Instagram account brings numerous benefits for individuals. Here are some key advantages:

Protection from impersonation: Once you have a verified account, it'll be easier for your audience to distinguish the real you from any impersonators who may be imitating you on Instagram.
Builds trust: Instagram users are more likely to trust accounts they know are verified. This is important if you're using Instagram as a marketing channel.
Serves as social proof: That blue badge is powerful social proof that elevates your brand's credibility.
Gives you access to exclusive features: Verified accounts can get access to exclusive features like the ability to add links to your Instagram Stories, swipe-up links, etc.

Benefits of Instagram Verification for Businesses

Once you have a verified account, it'll be easier for your audience to distinguish the real you from any impersonators who may be imitating you on Instagram. Builds trust. Instagram users are more likely to trust accounts they know are verified. This is important if you're using Instagram as a marketing channel. Serves as social proof. That blue badge is powerful social proof that elevates your brand's credibility. Gives you access to exclusive features. Verified accounts can get access to exclusive features like the ability to add links to your Instagram Stories, swipe-up links, etc. And if you get verified through Meta Verified, you also get access to exclusive opportunities and resources that can further enhance your business's presence on Instagram.

How to Get Verified on Instagram

Step-by-Step Guide to Applying for Instagram Verification

To apply for Instagram verification, follow these steps:

Open the Instagram app on your device and log in to the account you want to verify.
Tap on your profile picture to go to your profile.
Tap the three horizontal lines in the top right corner.
Select 'Settings and privacy'.
Scroll down and tap on 'Account type and tools' or 'Creator tools and controls'.
Tap on 'Request verification'.
Enter your full name and provide the required form of identification.
Follow the on-screen instructions and tap 'Submit'.

Please note that submitting a verification request does not guarantee that your account will be verified. It may take up to 30 days for Instagram to process your request. Also, submitting multiple verification requests or applying multiple times before receiving a decision will cancel your application.

Tips to Increase Your Chances of Getting Verified

Just a quick note before we jump into it: Nobody knows the exact process Instagram’s verification team follows to decide who deserves to get verified and who doesn’t, or what factors they look at—including us. However, we can make an educated guess based on what we do know. With that in mind, the tips below aren’t guaranteed to get your verification request approved, but I’d be willing to bet they’ll increase your chances.

Make your profile more searchable: The reason it’s tough to get verified on Instagram (without using Meta Verified) is mostly down to the pesky ‘notable’ process. To improve your chances, make your profile more searchable. One strategy you can try is to start using branded hashtags. This makes your profile more searchable and improves discoverability. You could also try running an Instagram campaign to get more people talking about you and boost your brand mentions.
Completely fill out the verification form: When filling out the verification form, make sure to provide up to five links that demonstrate your account's notability. These links are optional, but using all of them can increase your chances of getting verified. Include links to news articles, interviews, or any other evidence that shows your account is in the public interest.
Get more people searching for you: The verification team may look at in-app data to see if a lot of people have searched for your brand or profile name. To boost your chances, try to get more people searching for you. Use branded hashtags, engage with your audience, and consider running a social media campaign to increase your brand visibility.

Remember, these tips are not guaranteed to get you verified, but they can certainly improve your chances. Good luck!

Common Mistakes to Avoid When Applying for Verification

When applying for verification on Instagram, it's important to avoid common mistakes that can hinder your chances of getting verified. Here are some key things to keep in mind:

Ensure that all information on your verification request matches the details on your Instagram account. Any discrepancies may result in a delay or rejection.
Submitting multiple verification requests does not increase your chances of getting verified. In fact, it can cancel your application. Be patient and wait for a decision before reapplying.
Don't rely on paid or sponsored media content as evidence of your notability. Instagram does not consider these sources when reviewing applications.
Apply for verification at the right time. If you or your brand are currently making waves in the community or have recently been featured in news articles, it's a good time to apply.

Remember, getting verified on Instagram is not guaranteed, but by avoiding these common mistakes, you can increase your chances of success.

Criteria for Instagram Verification

Key Requirements for Instagram Verification

To be eligible for Instagram verification, there are a few key requirements you need to meet. First, you must be at least 18 years old. Second, your Instagram profile must be associated with your full name and align with naming standards. This means that your profile name and picture must match your government-issued ID. Additionally, your profile picture must include your face. It's also important to note that you may need to submit a selfie video to verify your identity in selected regions. Lastly, you must meet minimum activity requirements with prior posting history and have enabled two-factor authentication (2FA). Make sure to adhere to Meta's Terms of Use and Community Guidelines as well.

Types of Accounts Eligible for Verification

To be eligible for verification on Instagram, your account must meet certain criteria. Instagram verifies accounts that are notable, authentic, and have a high likelihood of being impersonated. Here are the types of accounts that are eligible for verification:

Public figures: This includes celebrities, athletes, politicians, and other well-known individuals.
Global brands and entities: Verified accounts can belong to businesses, organizations, and entities that have a significant presence and impact.
Media and entertainment: Accounts related to media, entertainment, and news organizations can also be verified.

Having a verified account on Instagram can provide numerous benefits, including increased credibility, trust, and visibility. It helps users identify the authentic account and protects you from impersonation. If your account falls under any of these categories, it's worth considering applying for verification.

Building a Strong Presence on Instagram

To build a strong presence on Instagram, there are several key strategies you can implement:

Publish High-Quality Content: The most important thing is to publish as much high-quality content as you can to bring in followers. Use an Instagram scheduling tool like Pallyy to plan your feed and schedule posts in advance.
Link to Your Instagram Profile: Make sure you've linked to your Instagram profile from all your other social media accounts and your website. This helps prove ownership and distinguishes you from impersonators.
Utilize Branded Hashtags: Start using branded hashtags to make your profile more searchable and improve discoverability. Consider running an Instagram giveaway to encourage people to search for and follow your account.
Generate Social Proof: Get people talking about you on Instagram and other platforms. This serves as powerful social proof and can increase your chances of getting verified. Use social media monitoring tools to track mentions and engage with your audience.

Remember, building a strong presence on Instagram takes time and consistency. By implementing these strategies, you'll be on your way to establishing yourself as a notable figure on the platform.

Understanding the Verification Process

How Long Does the Verification Process Take?

Once you have submitted your verification request on Instagram, the process can take up to 30 days to complete. During this time, Instagram will review your application and determine whether or not you meet their criteria for verification. After the review is complete, you will receive a notification in your Activity feed informing you of the outcome. If your request is approved, you will be granted the verified badge. However, if your request is denied, you will have to wait 30 days before submitting another one.

To increase your chances of getting verified, here are some tips:

Build a strong presence on Instagram by consistently posting high-quality content and engaging with your audience.
Protect your account from impersonation by enabling two-factor authentication and regularly monitoring for suspicious activity.
Stay active and consistent on Instagram by regularly posting and interacting with other users.

Remember, the verification process is not guaranteed, but following these tips can help improve your chances of success.

What Happens After You Submit Your Verification Request?

Once you've submitted your verification request on Instagram, the waiting game begins. It's important to note that submitting a request does not guarantee that your account will be verified. Instagram will review your application and notify you of their decision through a notification in your Activity feed. This process can take up to 30 days, so be patient.

If your verification request is denied, don't worry. You can re-apply after 30 days and try again. However, keep in mind that submitting multiple requests does not guarantee verification and applying multiple times before receiving a decision will cancel your application.

Remember, getting verified on Instagram does not automatically verify your Facebook account. Verified accounts also cannot be transferred or sold, so make sure to maintain the authenticity of your verified status.

Appealing a Denied Verification Request

If your verification request isn’t approved, you can submit another one, but you’ll have to wait 30 days. Tips to help you get verified: Creators and brands often struggle to get their verification requests approved. So, we’ve listed some tips to help you prove you’re worthy of a blue badge and maximize your chances of getting verified below. Just a quick note before we jump into it: Nobody knows the exact process Instagram’s verification team follows to decide who gets verified, but these tips have been found to be effective by many users.

Build a strong presence: Focus on creating high-quality content that resonates with your audience. Engage with your followers and build a community around your brand or persona.
Be authentic: Show your unique personality and voice through your posts. Be genuine and transparent in your interactions with your audience.
Establish credibility: Collaborate with other verified accounts, participate in industry events, and showcase any awards or recognition you have received.
Increase your reach: Use relevant hashtags, engage with popular accounts in your niche, and cross-promote your Instagram account on other social media platforms.
Stay active and consistent: Post regularly and maintain a consistent posting schedule. Interact with your audience through comments, likes, and direct messages.

Remember, getting verified on Instagram is not guaranteed, but by following these tips, you can increase your chances of success.

Maintaining Your Verified Status on Instagram

Best Practices for Engaging with Your Audience

When it comes to engaging with your audience on Instagram, there are a few best practices you should keep in mind:

Respond to comments and direct messages promptly. This shows your audience that you value their input and are actively listening to them.
Use Instagram Stories to interact with your audience in a more personal and authentic way. Share behind-the-scenes content, ask questions, and encourage your followers to engage with your stories.
Collaborate with influencers or other accounts in your niche to cross-promote each other's content. This can help you reach a wider audience and increase engagement.
Encourage user-generated content by running contests or asking your audience to share their experiences with your brand. This not only boosts engagement but also helps build a sense of community.

Remember, the key to engaging with your audience is to be genuine, authentic, and responsive. By following these best practices, you can foster meaningful connections with your followers and build a loyal community.

Protecting Your Account from Impersonation

To protect your account from impersonation, it's important to take certain precautions. First, refrain from sharing your private photos and details unless you are certain that the person you are communicating with is who they claim to be. This will help deter imposters and keep social media a safe place for everyone.

Additionally, consider watermarking your photos with your real social media handle. While a watermark can be removed or cropped out by an imposter, it can serve as a deterrent. For private accounts, be cautious when accepting follow requests from suspicious profiles that have limited posts, followers, or seem questionable in authenticity.

If you have fallen victim to impersonation, there are steps you can take to secure your account. Change your passwords for any compromised accounts and enable enhanced login approvals for extra security. Review your recent activities, including posts, messages, payments, and ads, for any unauthorized changes. Remove any fraudulent items that falsely represent brands that your followers rely on.

Remember, being proactive in protecting your account can help prevent impersonation and maintain a safe online environment for yourself and others.

Staying Active and Consistent on Instagram

To maintain your verified status on Instagram, it's crucial to stay active and consistent on the platform. Here are some actionable tips:

Publish high-quality content regularly: Posting consistently and providing valuable content will keep your audience engaged and attract new followers.
Use an Instagram scheduling tool: Tools like Pallyy can help you plan and schedule your posts in advance, making it easier to maintain a consistent posting schedule.
Link your Instagram profile: Make sure to link your Instagram profile from all your other social media accounts and your website. This not only proves ownership but also increases your chances of getting verified.
Engage with your audience: Respond to comments, messages, and mentions to build a strong connection with your followers and show that you are actively involved.

Remember, staying active and consistent on Instagram is key to maintaining your verified status and growing your presence on the platform.

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Final Thoughts

In conclusion, Instagram verification is the process of confirming the authenticity of an account to help users find the real accounts of brands and celebrities. With the introduction of Meta Verified, regular creators now have the opportunity to apply for verification. While the regular verification process is free, Meta Verified is a paid subscription that offers additional features and benefits. It's important to note that Meta Verified is currently only available to individuals and requires account verification with a legal name. Overall, Instagram verification is a valuable tool for establishing credibility and trust on the platform.